Management

Difference Between Selling Concept and Marketing Concept

SELLING 1 Emphasis is on the product 2 Company Manufactures the product first 3 Management is sales volume oriented 4 Planning is short-run-oriented in terms of today’s products and...

Different Concepts of Marketing

Under the marketing management philosophy, we shall study the following five concepts: (1) Production Concept (2) Product Concept (3) Selling Concept (4) Marketing Concept (5) Societal Marketing Concept 1....

Marketing Mix or 4 P`s of Marketing

“Marketing mix” is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to...

Introduction to Marketing

What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the right price,...