Management

Role of Financial Manager

The financial manager plays an important role in the functional areas of finance. The assignments of finance functions to the financial manager depend upon size of the business enterprise....

Scope of Financial Management

Finance is not a standalone activity of any organization. The three most important activities of business firm are: Production, Finance and Marketing.   A firm secures whatever capital it...

THE GOAL OF FINANCIAL MANAGEMENT

The financial manager in a corporation makes decisions for the stockholders of the firm. Given this, instead of listing possible goals for the financial manager, we really need to...

Finance – Why Businesses Need Finance

Finance – Why Businesses Need Finance Finance is the money available to spend on business needs. Right from the moment someone thinks of a business idea, there needs to...

Organizational Market Segmentation

Organizational Market Segmentation Organizational markets can be segmented according to the characteristics of the organization; this is sometimes referred to as the macro level. Factors that would be analysed...

Different criteria for segmenting Consumer Market

Main Category Segmentation Base Example/s Geographic Country/continent England, UK, Europe Region/area of the country North India, West India, South India City New York, Los Angeles, Dallas, Chicago Urban/rural Measured...

Levels of Market Segmentation

Market segmentation makes it feasible for the firm to adapt the marketing mix for specific target markets it will help the firm to better satisfy the need of customer...

Marketing Segmentation

What is Segmentation ? Segmentation refers to a process of bifurcating or dividing a large unit into various small units which have more or less similar or related characteristics....

Demand forecasting and its various method

Demand forecasting is the activity of estimating the quantity of a product or service that consumers will purchase. Demand forecasting involves techniques including both informal methods, such as educated...

Forecasting and its types

Forecasting is a prediction of what will occur in the future.  It is an uncertain process that is vital to survival in today’s international business environment.  Rapid technological advances...