Engineering Economics and Management

Forecasting and its types

Forecasting is a prediction of what will occur in the future.  It is an uncertain process that is vital to survival in today’s international business environment.  Rapid technological advances...

Difference Between Selling Concept and Marketing Concept

SELLING 1 Emphasis is on the product 2 Company Manufactures the product first 3 Management is sales volume oriented 4 Planning is short-run-oriented in terms of today’s products and...

Different Concepts of Marketing

Under the marketing management philosophy, we shall study the following five concepts: (1) Production Concept (2) Product Concept (3) Selling Concept (4) Marketing Concept (5) Societal Marketing Concept 1....

Marketing Mix or 4 P`s of Marketing

“Marketing mix” is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to...

Introduction to Marketing

What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the right price,...